A collection of work exploring one of our most distinctive visual languages.
A collection of work exploring one of our most distinctive visual languages.
The reel brings together a selection of photocollage work created across multiple campaigns done with our friends RUN ZËBRA RUN. A true collaboration.
It showcases a visual language we've developed and refined over time, one that adapts to different brands, stories, and formats, always keeping its own character.
The reel brings together a selection of photocollage work created across multiple campaigns done with our friends RUN ZËBRA RUN. A true collaboration.
It showcases a visual language we've developed and refined over time, one that adapts to different brands, stories, and formats, always keeping its own character.
The frames are composed from real materials such as photography, graphic material and textures. The layers are then assembled and animated by hand, creating movement that feels palpable, graphic, slick and intentionally imperfect.
The result sits somewhere between editorial design and motion.
The frames are composed from real materials: photography, graphic material and textures. Then the layers are assembled and animated by hand, creating movement that feels palpable, graphic, slick and intentionally imperfect.
The result sits somewhere between editorial design and motion.
For us, an amazing technique as it pushes the warmth, depth, and
a distinctly human quality to every frame.
For us, an amazing technique as it pushes the warmth, depth, and a distinctly human quality to every frame.
Why It Works
Photocollage offers a different approach to motion. Because it's built from photography rather than illustration or 3D, it can incorporate existing campaign assets, product imagery, archival material, or newly commissioned photography into a single visual system.
The flexibility allows for the language to evolve from project to project. Different imagery, textures, and compositions give each film its own identity, while the underlying workflow remains consistent.
Why It Works
Photocollage offers a different approach to motion. Because it's built from photography rather than illustration or 3D, it can incorporate existing campaign assets, product imagery, archival material, or newly commissioned photography into a single visual system.
The flexibility allows for the language to evolve from project to project. Different imagery, textures, and compositions give each film its own identity, while the underlying workflow remains consistent.
Wired – Hitachi
Senior Producer: Lucy Hewitt
WIRED Designer: Duarte Soares
WIRED Digital Editor: James Temperton
Director: RUN ZËBRA RUN
Art Direction: Luis Vilanova + Gabriel Russo
Motion Design: André Leite {Pool}
Wired – Deloitte & Ericsson
Direction and production by RUN ZËBRA RUN
Motion Design + Character Animation: André Leite {Pool}
KFC – Chick it out
Agency: BUTTER GMbH
Directed by RUN ZËBRA RUN x Dan French
Produced by 27KM
DP: Ben Cotgrove
Executive Producer: Ralf Erthle
Character Animator: André Leite {Pool}
Motion Design: Luis Villanova, Guiness, Bogotá, André Baptista, Denise Azzi, Caja Guedes, Jéssica Marques, Luiz Brito
Executive Post Producer: Jana Eduardo
Art Workers: Santiago Malcon, Ramon Oliveira, Luis Villanova, Gabriel Russo
3D Artists: Pedro Porto, Gustavo Goulart, Oktopluz
Producer: Lydia Lohse
Post Producer: Lilja Häfele-Stephan
Edit: Lukas Willasch
Grading: No.8 London + Timotheous
Producer: Lydia Lohse
Production Coordinator: Lara Rosenhagen
Production assistant: Tara Elena + Unschoenau
Art director: Christian Schaetzel
Styling: Lara Packheiser
Hair Artist: Marco Huelsebus
Make-up Artist: Anna Reynolds
Storyboard: Davis Lisboa
Music by: Captain Joz
SFX: José Gotita
Lagunitas
Agency: SUNO - United Creators
Creators: Carolina Giglio Povala, Bruna Amorim Kushimizo,
Rafael Zanardo Chammas, Rafael Falco, João Paulo Cairo.
Directed and Produced by RUN ZËBRA RUN
C.D.: Cassio Moron
Motion Design: Luis Villanova & André Leite {Pool}
Art Direction: Gabriel Russo
Photography: Alfredo Neto & Roberto Netto
Voiceover: Narrador Arnaldo
Soundtrack + Sound Design: DaHouse
The Used - Giving up
Directed by Gabriel Russo
Produced by RUN ZËBRA RUN
Motion Design & Character Animation: Luis Mejía & André Leite {Pool}
Art Direction: Løpz and G. Queiroz
Wired – Hitachi
Senior Producer: Lucy Hewitt
WIRED Designer: Duarte Soares
WIRED Digital Editor: James Temperton
Director: RUN ZËBRA RUN
Art Direction: Luis Vilanova + Gabriel Russo
Motion Design: André Leite {Pool}
Wired – Deloitte & Ericsson
Direction and production by RUN ZËBRA RUN
Motion Design + Character Animation: André Leite {Pool}
KFC – Chick it out
Agency: BUTTER GMbH
Directed by RUN ZËBRA RUN x Dan French
Produced by 27KM
DP: Ben Cotgrove
Executive Producer: Ralf Erthle
Character Animator: André Leite {Pool}
Motion Design: Luis Villanova, Guiness, Bogotá, André Baptista, Denise Azzi, Caja Guedes, Jéssica Marques, Luiz Brito
Executive Post Producer: Jana Eduardo
Art Workers: Santiago Malcon, Ramon Oliveira, Luis Villanova, Gabriel Russo
3D Artists: Pedro Porto, Gustavo Goulart, Oktopluz
Producer: Lydia Lohse
Post Producer: Lilja Häfele-Stephan
Edit: Lukas Willasch
Grading: No.8 London + Timotheous
Producer: Lydia Lohse
Production Coordinator: Lara Rosenhagen
Production assistant: Tara Elena + Unschoenau
Art director: Christian Schaetzel
Styling: Lara Packheiser
Hair Artist: Marco Huelsebus
Make-up Artist: Anna Reynolds
Storyboard: Davis Lisboa
Music by: Captain Joz
SFX: José Gotita
Lagunitas
Agency: SUNO - United Creators
Creators: Carolina Giglio Povala, Bruna Amorim Kushimizo,
Rafael Zanardo Chammas, Rafael Falco, João Paulo Cairo.
Directed and Produced by RUN ZËBRA RUN
C.D.: Cassio Moron
Motion Design: Luis Villanova & André Leite {Pool}
Art Direction: Gabriel Russo
Photography: Alfredo Neto & Roberto Netto
Voiceover: Narrador Arnaldo
Soundtrack + Sound Design: DaHouse
The Used - Giving up
Directed by Gabriel Russo
Produced by RUN ZËBRA RUN
Motion Design & Character Animation: Luis Mejía & André Leite {Pool}
Art Direction: Løpz and G. Queiroz
