Shillington Education × Manifesto Video
In 2021 Shillington Education needed a manifesto. Their brief was rooted in energy, attitude, and a strong point of view.
In 2021 Shillington Education needed a manifesto. Their brief was rooted in energy, attitude, and a strong point of view.
Being a manifesto format, it gave us the perfect opportunity to build something straightfoward: Less about explaining, more about the feeling.
Being a manifesto format, it gave us the perfect opportunity to build something straightfoward: Less about explaining, more about the feeling.
Storyboard │ Exploration ■
The film lives with a strong graphic language that embraced design principles such as contrast, repetition, typography and color from the start.
The film lives with a strong graphic language that embraced design principles such as contrast, repetition, typography and color from the start.
The art direction was intentionally direct, fresh and colorful, and we used motion as a way to amplify the film's tone and rhythm, rather than decorate it.
The art direction was intentionally direct, fresh and colorful, and we used motion as a way to amplify the film's tone and rhythm, rather than decorate it.
Design and animation evolved together (all in After effects), allowing us to test how type, layout, and movement could interact with eachother, in a way that felt meaningful and dynamic. A close collaboration with the Shillington team, fluid and responsive, helped to preserve bold design choices & snappy animation.
Design and animation evolved together (all in After effects), allowing us to test how type, layout, and movement could interact with eachother, in a way that felt meaningful and dynamic. A close collaboration with the Shillington team, fluid and responsive, helped to preserve bold design choices & snappy animation.
After delivery we adapted the piece to an array of additional formats for both paid and non-paid media.
Projects when a client trusts the process and gives space for ideas to evolve are always rewarding
Shillington did exactly that.
After delivery we adapted the piece to an array of additional formats for both paid and non-paid media.
Projects when a client trusts the process and gives space for ideas to evolve are always rewarding
Shillington did exactly that.
The result? A film that can stand a test of time.
The result? A film that can stand a test of time.
Credits »
Client • Shillington Design School
Creative Direction, Art Direction, Animation • André Leite {Pool}
Production • Ágata M. {Pool}
Sound design • Helena Fagundes
VO • Amber Musser
Script & Co-Creative Direction • Cartel
Client • Shillington Design School
Creative Direction, Art Direction, Animation • André Leite {Pool}
Production • Ágata M. {Pool}
Sound design • Helena Fagundes
VO • Amber Musser
Script & Co-Creative Direction • Cartel
