Milka × Tender
For this social media campaign, Milka brought four pairs of people from different generations, each connected by a shared passion: music, dance, food, or sport.
For this social media campaign, Milka brought four pairs of people from different generations, each connected by a shared passion: music, dance, food, or sport.
The challenge was to highlight authentic, unscripted memories while visually emphasizing generational contrasts and individual traits.
From early days, two distinct art directions were developed: a textured photocollage aesthetic representing memories from the older generation and a more clean, illustrated style reflecting the perspective of the younger one.
Grain and other textures was added to give depth and coherence for both worlds.
Grain and other textures was added to give depth and coherence for both worlds.
Produced under a tight schedule, the four films were developed in tandem with the editing of the full pieces.
Produced under a tight schedule, the four films were developed in tandem with the editing of the full pieces.
Working closely with agency and client, storyboard, design and animation were taken by 2 set of teams, always aligned but working autonomously.
The result is a series that celebrates how shared passions can bridge generational differences.
Credits »
Client • Milka
Agency • Ogilvy Berlin
Executive Production • Hogarth Hamburg
Production Company • 24Frames
Animation Production • Ágata M. {Pool}
Creative Direction • André Leite {Pool}, Cartel
Design • Gabriel Russo {photocollage} Matheus Costa {illustrative}
Animation • Gabriel Dalmaso, Fernão Spadotto, André Leite {Pool}
Cel Animation • Ana Farinha
Client • Milka
Agency • Ogilvy Berlin
Executive Production • Hogarth Hamburg
Production Company • 24Frames
Animation Production • Ágata M. {Pool}
Creative Direction • André Leite {Pool}, Cartel
Design • Gabriel Russo {photocollage} Matheus Costa {illustrative}
Animation • Gabriel Dalmaso, Fernão Spadotto, André Leite {Pool}
Cel Animation • Ana Farinha
