Gloat, a leading platform redefining how companies manage internal talent, approached us to bring their brand vision to life through film.
Gloat, a leading platform redefining how companies manage internal talent, approached us to bring their brand vision to life through film.
With full creative freedom from the very start, we developed the narrative and visual direction from the ground up.
With full creative freedom from the very start, we developed the narrative and visual direction from the ground up.
Early alignment with client allowed us to shape the storyboard and establish a strong art direction foundation for the video.
All screens were illustrated in vector format with gradients, enabling flexibility throughout production.
All screens were illustrated in vector format with gradients, enabling flexibility throughout production.
This approach allowed us to polish textures, lighting, and shading directly in After Effects,
This approach allowed us to polish textures, lighting, and shading directly in After Effects,
keeping the workflow efficient since the video demanded effects that make the project heavy and harder to adjust on later stages.
The close collaboration with Gloat team throughout the process kept the project on track, ensuring everything was aligned and the brand was reflected in the output.
The close collaboration with Gloat team throughout the process kept the project on track, ensuring everything was aligned and the brand was reflected in the output.
We made sure to have enough time on the animation stage so that every shot felt right and the animation polished. For us, the perfect showcase of what animation can achieve when clients, creativity and technical craft meet.
Client • Gloat
Executive Production • Ágata M. {Pool}
Creative Direction, Storyboard & Art Direction and Animation • André Leite {Pool}
Illustrator • Bianca Baderna
Sound Design • Cristiano Pertillo
Client • Gloat
Executive Production • Ágata M. {Pool}
Creative Direction, Storyboard & Art Direction and Animation • André Leite {Pool}
Illustrator • Bianca Baderna
Sound Design • Cristiano Pertillo
