DOF × Motion Brandbook
DOF × Motion Brandbook
DOF × Motion Brandbook
Depth of Field, our sister company, revamped their branding.
Their new look is raw, gritty, and intentionally digital: built on pixelated edges, deep, textured layers and a controlled color palette, stark and unfiltered.
Depth of Field, our sister company, revamped their branding.
Their new look is raw, gritty, and intentionally digital: built on pixelated edges, deep, textured layers and a controlled color palette, stark and unfiltered.
To launch the revamp, we teamed up at Pool to develop an extension of the brand itself.
To launch the revamp, we teamed up at Pool to develop an extension of the brand itself.
Styleframes ■
Styleframes ■
Styleframes ■
Working entirely in-house, we took the Brandbook as a starting point, picking the static graphic elements and forced them into motion.
We treated After Effects as our digital canvas, obsessing over the interplay between typography, rhythmic composition, color, pace and impact.
We treated After Effects as our digital canvas, obsessing over the interplay between typography, rhythmic composition, color, pace and impact.
Every frame crafted to mirror the DOF’s hot new DNA: reactive, sharp and unapologetically bold.
Every frame crafted to mirror the DOF’s hot new DNA: reactive, sharp and unapologetically bold.
Breakdowns ■
Breakdowns ■
Breakdowns ■
By turning the identity into a living, breathing experience, we’ve moved past a simple logo reveal.
We’ve set the tone for exactly what DOF is now: full of personality, tactile, and ready for any digital space.
By turning the identity into a living, breathing experience, we’ve moved past a simple logo reveal.
We’ve set the tone for exactly what DOF is now: full of personality, tactile, and ready for any digital space.
Credits »
Credits »
Credits »
Branding DOF: Carlos Michael
Creative Direction: Pool
Creative Producer • Ágata M.
2D Design & Animation • André Leite
3D Design & Animation • Pedro Custódio, Afonso Amaro
SFX • Pedro Custódio
Creative Direction: Pool
Branding DOF: Carlos Michael
Creative Producer • Ágata M.
2D Design & Animation • André Leite
3D Design & Animation • Pedro Custódio, Afonso Amaro
SFX • Pedro Custódio
Creative Direction: Pool
Branding DOF: Carlos Michael
Creative Producer • Ágata M.
2D Design & Animation • André Leite
3D Design & Animation • Pedro Custódio, Afonso Amaro
SFX • Pedro Custódio
Gloat
Gloat