Águas Castello × Social Media Campaigns
In 2026 Água Castello continued to evolve its identity through a new series of motion-led pieces, in a broader social media campaign. The ideas was to keep pushing the visual system into a more refined and elevated space.
In 2026 Água Castello continued to evolve its identity through a new series of motion-led pieces, in a broader social media campaign. The ideas was to keep pushing the visual system into a more refined and elevated space.
Working closely with Publicis, we shaped a cohesive motion language using graphic patterns, sleek assets and the use of a minimal color palette mixed with glossy, light-driven textures. The animation on the other hand is purposeful, carefully designed.
The work builds on an earlier campaign that reintroduced Castello after years of inactivity, establishing a distinct visual territory within the category and reconnecting with a younger audience.
Working closely with Publicis, we shaped a cohesive motion language using graphic patterns, sleek assets and the use of a minimal color palette mixed with glossy, light-driven textures. The animation on the other hand is purposeful, carefully designed.
The work builds on an earlier campaign that reintroduced Castello after years of inactivity, establishing a distinct visual territory within the category and reconnecting with a younger audience.
In this first chapter, the idea was rooted in the landscapes of the Alentejo, where the water originates. Natural elements were translated into flowing lines and bold contrasts, forming a fluid graphic system
In this first chapter, the idea was rooted in the landscapes of the Alentejo, where the water originates. Natural elements were translated into flowing lines and bold contrasts, forming a fluid graphic system
Motion is precise and rhythmic to reinforcing the brand’s renewed presence in the space and matching with a broader campaign.
Motion is precise and rhythmic to reinforcing the brand’s renewed presence in the space and matching with a broader campaign.
This first campaign received a CCP (Clube da Criatividade de Portugal) Silver Award in Digital - Motion Graphics (2025).
This first campaign received a CCP (Clube da Criatividade de Portugal) Silver Award in Digital - Motion Graphics (2025).
Credits »
Client • Águas Castello (Central de Cervejas)
Agency • Leo Burnett/Publicis Lisbon
Design, Animation • André Leite {Pool}
Client • Águas Castello (Central de Cervejas)
Agency • Leo Burnett/Publicis Lisbon
Design, Animation • André Leite {Pool}
