Samsung Biologics × Road to NetZero
Working with BBC StoryWorks {BBC's branded content studio}
Working with BBC StoryWorks {BBC's branded content studio}
meant building a film that could carry both narrative weight and a strong visual identity.
The challenge wasn’t just storytelling, it was developing something that felt purposeful while still visually engaging and distinct.
The visual language combined structured compositions with expressive use of light, textures, depth and seamless transitions.
The visual language combined structured compositions with expressive use of light, textures, depth and seamless transitions.
This allowed the film to shift in tone without losing cohesion. Rather than relying on a purely editorial approach, we treated motion as a way to guide attention and shape the narrative, without overpowering the beautiful illustration and the controlled color palette.
The final result is a film that combinines layered storytelling with a design-driven approach,
The final result is a film that combinines layered storytelling with a design-driven approach,
and where motion plays a supporting role in shaping how the narrative is experienced.
Credits »
Client • Samsung Biologics
Agency • BBC Storyworks/Genero
Executive Production • Ágata M. {Pool}
Creative Direction • André Leite {Pool}, Cartel
Art direction , Storyboard • Julia Hanke
Sound Design • Cris Pertillo
Animation • John Alves, André Leite {Pool}, Cartel
Client • Samsung Biologics
Agency • BBC Storyworks/Genero
Executive Production • Ágata M. {Pool}
Creative Direction • André Leite {Pool}, Cartel
Art direction , Storyboard • Julia Hanke
Sound Design • Cris Pertillo
Animation • John Alves, André Leite {Pool}, Cartel
